Product Safety for 
the Digital World

Internet Safety Labs is on a mission to ensure product safety in connected products and services. We measure the behavior of software to catalyze safer products for everyone.  

Our Work

ISL Safety Standards

Develop open safety standards for connected technology.


Product Audits

Conduct product safety audits for technology developers and procurers.


Safety Research & Benchmarks

Research, measure & report on the behavior of connected technology.


Software Safety Labels

App Microscope displays Safety Labels for all the EdTech apps in our 2022 Safety Benchmark.



Consumer Attitudes Towards Product Safety: Physical Consumer Goods vs. Internet Connected Products

March 5, 2024

ISL recently polled consumers about their attitudes towards product safety for traditional, physical consumer goods versus internet-connected products, including websites, mobile apps, connected home and a variety of other technologies. The key research question was whether consumers held the two classes of products to different standards when it comes to product safety.

The findings affirmed the hypothesis that, while product safety was unilaterally important to consumers, they did have a different standard for internet-connected products, which they viewed to be less capable of harm than consumer products. Consumers also seemed to believe they were both more capable and more responsible for their own safety when using internet-connected products.

Cover of Report Consumer Attitudes Towards Product Safety: Physical Consumer Goods vs. Internet Connected Products showing someone holding a book with the title Product Safety and a thought bubble showing a teeter totter with injury on one side and loss of privacy on the other, with loss of privacy higher in the air signifying it has less weight

The Latest Blogs

ISL Finds Location-Based Advertising on Kids’ Site

ISL Finds Location-Based Advertising on Kids’ Site

Last year, Internet Safety Labs (ISL) observed that website (from, LLC [referred to as “Cool Math”], owned by Sandbox Group) contained location-based behavioral advertisements. Using the Federal Trade Commission’s guidelines on a “child-directed” website, ISL believes may fall under the protections afforded by the US Children’s Online Privacy Protection Rule (COPPA).

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