Research


MOST RECENT POST

All Research Posts
ISL Finds Location-Based Advertising on Kids’ Site CoolMathGames.com

ISL Finds Location-Based Advertising on Kids’ Site CoolMathGames.com

Last year, Internet Safety Labs (ISL) observed that CoolMathGames.com website (from CoolMath.com, LLC [referred to as “Cool Math”], owned by Sandbox Group) contained location-based behavioral advertisements. Using the Federal Trade Commission’s guidelines on a “child-directed” website, ISL believes CoolMathGames.com may fall under the protections afforded by the US Children’s Online Privacy Protection Rule (COPPA).

What is Respectful Use of Location Information? New Me2BA Research Published

What is Respectful Use of Location Information? New Me2BA Research Published

As we’ve been performing independent product audits over the past year and a half, we received some push-back on our passing criteria related to the automatic translation of IP address to geographic location. Vendors felt that automatically calculating the user’s geographical location was, in fact, a benefit. However, in our specification, that behavior will receive a failing score. At an impasse, we decided to conduct some validation testing with Me-s.