Research


MOST RECENT POST

All Research Posts
Flash Guide #3: The Me2B Rules of Engagement: Our Ethical Foundation

Flash Guide #3: The Me2B Rules of Engagement: Our Ethical Foundation

The Me2B Rules of Engagement translate the attributes of healthy interpersonal relationships into the types of respectful and ethical behavior that technology can and should embody. Our eight Rules of Engagement are the product of years of discussion and analysis. They reflect how people like to be treated and serve as the core principles underlying the Me2B Respectful Tech Specification.

Flash Guide #2: What is the Me2B Respectful Tech Specification?

Flash Guide #2: What is the Me2B Respectful Tech Specification?

The Me2B Respectful Tech Specification is a sorely needed ethical and safety standard for the internet. It consists of a series of tests that objectively measure the behavior of a connected product or service. The Specification helps people (“Me-s”) understand how technology is treating them, and helps businesses (“B-s”) build technology that is safe and respectful for the people that use it.

Walking the Talk of Respectful Marketing

Walking the Talk of Respectful Marketing

Graphic: Your personal info is none of anyone's business.


The Me2B Alliance strives to do its part in shaping an effective, privacy-safe paradigm that works for both consumers (Me-s) and businesses (B-s). Every day we are figuring out pieces of this in our own marketing efforts. We want to share our learnings to help others succeed in the new world of respectful marketing.