The Research Project Part of our work at Internet Safety Labs is to assess the practicalities of safer technology for the mutual benefit of people and businesses. We strive to find the sweet spot where safer tech for people delivers loyalty and efficiency gains for...
Research

MOST RECENT POST

Flash Guide #3: The Me2B Rules of Engagement: Our Ethical Foundation
Jul 28, 2021 | Research
The Me2B Rules of Engagement translate the attributes of healthy interpersonal relationships into the types of respectful and ethical behavior that technology can and should embody. Our eight Rules of Engagement are the product of years of discussion and analysis. They reflect how people like to be treated and serve as the core principles underlying the Me2B Respectful Tech Specification.
Flash Guide #2: What is the Me2B Respectful Tech Specification?
Jul 21, 2021 | Research
The Me2B Respectful Tech Specification is a sorely needed ethical and safety standard for the internet. It consists of a series of tests that objectively measure the behavior of a connected product or service. The Specification helps people (“Me-s”) understand how technology is treating them, and helps businesses (“B-s”) build technology that is safe and respectful for the people that use it.
Walking the Talk of Respectful Marketing
Jul 12, 2021 | Research
The Me2B Alliance strives to do its part in shaping an effective, privacy-safe paradigm that works for both consumers (Me-s) and businesses (B-s). Every day we are figuring out pieces of this in our own marketing efforts. We want to share our learnings to help others succeed in the new world of respectful marketing.
Shedding Light on Dark Patterns
Jun 10, 2021 | Research
Me2B Alliance’s Head of Validation Research, Noreen Whysel, recently presented “Shedding Light on Dark Patterns: A Case Study in Digital Harms,” at the 2021 Information Architecture Conference.
Did You Know School Apps Often Share Student Data with Third Parties?
May 12, 2021 | Research
Me2B Alliance (Me2BA) research recently found that 60% of the school apps we reviewed were sending student data to potentially high-risk third parties without knowledge or consent.