In our recently published research on the worldwide web of commercial surveillance, we took a close look at the global infrastructure connecting and correlating personal information across platforms, devices, and even from physical world sources like point-of-sales...
The Me2B Respectful Tech Specification is a sorely needed ethical and safety standard for the internet. It consists of a series of tests that objectively measure the behavior of a connected product or service. The Specification helps people (“Me-s”) understand how technology is treating them, and helps businesses (“B-s”) build technology that is safe and respectful for the people that use it.
The Me2B Alliance strives to do its part in shaping an effective, privacy-safe paradigm that works for both consumers (Me-s) and businesses (B-s). Every day we are figuring out pieces of this in our own marketing efforts. We want to share our learnings to help others succeed in the new world of respectful marketing.
Me2B Alliance’s Head of Validation Research, Noreen Whysel, recently presented “Shedding Light on Dark Patterns: A Case Study in Digital Harms,” at the 2021 Information Architecture Conference.
Me2B Alliance (Me2BA) research recently found that 60% of the school apps we reviewed were sending student data to potentially high-risk third parties without knowledge or consent.