In a recent study, we found that consumers, “Me-s” in our parlance, have wrong ideas about the purpose of the two different types of policies. Alarmingly, the majority of Me-s surveyed do not understand that a TOS/TOU document is a contract—i.e., a legal agreement.
Key findings include:
- Consumers are aware that legal policies exist on connected technologies and that they should read them, but they continue to choose to largely ignore them.
- 55% of survey participants did not understand that a TOS/TOU agreement is a legal contract. This has significant implications because a key requirement for legally binding contracts is mutual assent, which means that both parties have a “meeting of the minds” and must understand they’re entering into a contract.
- None of the interview participants were aware of tools that explain or rate privacy policies and TOS/TOU documents, and half said that a score would not change their behavior.
Read the results in our latest Spotlight Report: “Spotlight Report # 5: Consumer Perception of Legal Policies in Digital Technology.”
This research is one of several M2B Alliance validation studies to confirm and quantify the public’s desire for a safer, more respectful digital world. Stay tuned and become a part of the movement as we continue to conduct research that allows us to set standards to ensure human dignity in connected technology. Organizations and individuals interested in advancing standards in ethical data and mobile and internet practices are invited to learn more about our mission at this link.