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Me2B or Me2Who Knows: App Stores Fail to Provide Clear Legally Responsible Party

May 15, 2025

ISL began its life as the Me2B Alliance, striving to create standards to enable greater power symmetry in the digitally facilitated relationship between consumers (“Me-s”) and the companies whose technology they use (“B-s”). We called this the M2B relationship. For mobile apps, all too often it’s a case of “Me2 Who Knows?!” People have a right to know who’s legally responsible for the apps they use, and it is anything but clear in mobile app stores today. App stores are failing to make clear the legal entity who is responsible for apps. ISL has filed responsible disclosures with Apple starting in late 2024 but our repeated attempts have been dismissed. 

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Introducing the Me2B 101 Flash Guide Series

Introducing the Me2B 101 Flash Guide Series

Sep 1, 2021 |

When we started drafting the Respectful Tech Specification a couple of years ago, it was immediately obvious that we didn’t have an adequate vocabulary to describe personal experiences in the digital world—never mind measure them.  

Freedom in the Digital World

Freedom in the Digital World

Jul 4, 2021 |

I’m writing this on USA’s Independence Day 2021. I’ve been thinking a lot about freedom—especially in the digital world. Mainly because it doesn’t exist there (or here, since I’m posting this online).

For some time, the Me2B Alliance has been working on easy-to-understand educational material to better convey the particular harms visited upon us through the “Invisible Parallel Dataverse”, which is mainly embodied through a vast network of entities artfully calling themselves a “media ecosystem” but which is in fact the massive infrastructure and industry of Digital Advertising.