November 7, 2021

When the California Privacy Protection Agency (CPPA) published an invitation for preliminary comments on their proposed rule-making we jumped into action. Our feedback centered around key themes such as:

  • Improving the labeling of websites and mobile apps to better disclose potential harms and risks,
  • Addressing the complexities of auditing, offering suggestions based on our experiences in both establishing objective measurement criteria and performing audits,
  • Ensuring alignment with global terminology and industry standards,
  • Underscoring the importance of the Me2B relationship and lifecycle as context in evaluating the behavior of technology, particularly as it relates to identification of users.

We will continue to lend our support in the hope that it will encourage the adoption of practices that will lead to a safe and just digital world.

View our letter to the CPPA regarding the California Privacy Rights Act of 2020.

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