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Spotlight Report #6: Proffering Machine-Readable Personal Privacy Research Agreements: Pilot Project Findings for IEEE P7012 WG

Our relationship with technology involves legal agreements that we either review or enter into when using a technology, namely privacy policies and terms of service or terms of use (“TOS/TOU”). We initiated this research to understand if providing a formal rating of the legal policies (privacy policies and TOS/TOUs) would be valuable to consumers (or “Me-s” in our parlance).

Spotlight Report #5: Me2B Alliance Validation Testing Report: Consumer Perception of Legal Policies in Digital Technology

Our relationship with technology involves legal agreements that we either review or enter into when using a technology, namely privacy policies and terms of service or terms of use (“TOS/TOU”). We initiated this research to understand if providing a formal rating of the legal policies (privacy policies and TOS/TOUs) would be valuable to consumers (or “Me-s” in our parlance).

What is Respectful Use of Location Information? New Me2BA Research Published

As we’ve been performing independent product audits over the past year and a half, we received some push-back on our passing criteria related to the automatic translation of IP address to geographic location. Vendors felt that automatically calculating the user’s geographical location was, in fact, a benefit. However, in our specification, that behavior will receive a failing score. At an impasse, we decided to conduct some validation testing with Me-s.

Most People Feel Negatively About Location Tracking in Websites and Apps According to New Research from Me2B Alliance

SAN DIEGO, Nov. 16, 2021 (GLOBE NEWSWIRE) — Me2B Alliance, a non-profit standards and advocacy organization focused on safe and respectful technology, today published a Spotlight Report which illustrates the significance of permission, relevance, and control when it comes to location tracking in websites and mobile apps. According to Me2BA’s research, 55% of people say it is “creepy” when websites know their location when they are first opened. In total, 81% of respondents used at least one negative term, including creepy, bad, annoying, scary, and confusing, to describe location tracking in websites. 68% used those same negative terms to describe location tracking in mobile apps.