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Me2B or Me2Who Knows: App Stores Fail to Provide Clear Legally Responsible Party

May 15, 2025

ISL began its life as the Me2B Alliance, striving to create standards to enable greater power symmetry in the digitally facilitated relationship between consumers (“Me-s”) and the companies whose technology they use (“B-s”). We called this the M2B relationship. For mobile apps, all too often it’s a case of “Me2 Who Knows?!” People have a right to know who’s legally responsible for the apps they use, and it is anything but clear in mobile app stores today. App stores are failing to make clear the legal entity who is responsible for apps. ISL has filed responsible disclosures with Apple starting in late 2024 but our repeated attempts have been dismissed. 

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Me2B or Me2Who Knows: App Stores Fail to Provide Clear Legally Responsible Party

Me2B or Me2Who Knows: App Stores Fail to Provide Clear Legally Responsible Party

May 15, 2025 |

ISL began its life as the Me2B Alliance, striving to create standards to enable greater power symmetry in the digitally facilitated relationship between consumers (“Me-s”) and the companies whose technology they use (“B-s”). We called this the M2B relationship. For mobile apps, all too often it’s a case of “Me2 Who Knows?!” People have a right to know who’s legally responsible for the apps they use, and it is anything but clear in mobile app stores today. App stores are failing to make clear the legal entity who is responsible for apps. ISL has filed responsible disclosures with Apple starting in late 2024 but our repeated attempts have been dismissed. 

ISL Finds Location-Based Advertising on Kids’ Site CoolMathGames.com

ISL Finds Location-Based Advertising on Kids’ Site CoolMathGames.com

May 8, 2024 |

Last year, Internet Safety Labs (ISL) observed that CoolMathGames.com website (from CoolMath.com, LLC [referred to as “Cool Math”], owned by Sandbox Group) contained location-based behavioral advertisements. Using the Federal Trade Commission’s guidelines on a “child-directed” website, ISL believes CoolMathGames.com may fall under the protections afforded by the US Children’s Online Privacy Protection Rule (COPPA).