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Flash Guide #3: The Me2B Rules of Engagement: Our Ethical Foundation

Flash Guide #3: The Me2B Rules of Engagement: Our Ethical Foundation

The Me2B Rules of Engagement translate the attributes of healthy interpersonal relationships into the types of respectful and ethical behavior that technology can and should embody. Our eight Rules of Engagement are the product of years of discussion and analysis. They reflect how people like to be treated and serve as the core principles underlying the Me2B Respectful Tech Specification.

Flash Guide #2: What is the Me2B Respectful Tech Specification?

Flash Guide #2: What is the Me2B Respectful Tech Specification?

The Me2B Respectful Tech Specification is a sorely needed ethical and safety standard for the internet. It consists of a series of tests that objectively measure the behavior of a connected product or service. The Specification helps people (“Me-s”) understand how technology is treating them, and helps businesses (“B-s”) build technology that is safe and respectful for the people that use it.

Walking the Talk of Respectful Marketing

Walking the Talk of Respectful Marketing

Graphic: Your personal info is none of anyone's business.


The Me2B Alliance strives to do its part in shaping an effective, privacy-safe paradigm that works for both consumers (Me-s) and businesses (B-s). Every day we are figuring out pieces of this in our own marketing efforts. We want to share our learnings to help others succeed in the new world of respectful marketing.

Freedom in the Digital World

Freedom in the Digital World

I’m writing this on USA’s Independence Day 2021. I’ve been thinking a lot about freedom—especially in the digital world. Mainly because it doesn’t exist there (or here, since I’m posting this online).

For some time, the Me2B Alliance has been working on easy-to-understand educational material to better convey the particular harms visited upon us through the “Invisible Parallel Dataverse”, which is mainly embodied through a vast network of entities artfully calling themselves a “media ecosystem” but which is in fact the massive infrastructure and industry of Digital Advertising.

Flash Guide #1: What is the Me2B Alliance:  A Safe Software Standard for the Internet

Flash Guide #1: What is the Me2B Alliance: A Safe Software Standard for the Internet

The Me2B Alliance is a 501(c)(3) nonprofit creating a safe and just digital world through standards development and independent technology testing. We are a new type of Standards Developing Organization (SDO) – involving everyday people in creating the standard for safe and respectful technology. We also perform independent testing and audits of connected technology, like websites and mobile apps.

Me2BA Sees Progress in Google’s “Pre-Announcement” for an Independently Audited Safety Section in Google Play Store

Me2BA Sees Progress in Google’s “Pre-Announcement” for an Independently Audited Safety Section in Google Play Store

On May 6, 2021, two days after the Me2B Alliance published our report on data sharing in school utility apps, Google issued a “pre-announcement” describing major improvements to app labeling in the Android app store.

The announcement signals a serious intention to not only catch up to Apple’s privacy label, but surpass it, by introducing independent validation of the Android app privacy information.