Updated 1/22/24 We’re happy to report that the ScorecardResearch tracker has been removed from the PBSKids.org website. We appreciate PBS removing this cross-site tracker. Updated 11/29/23 As a non-profit, independent product safety testing organization, Internet...
The Me2B Respectful Tech Specification is a sorely needed ethical and safety standard for the internet. It consists of a series of tests that objectively measure the behavior of a connected product or service. The Specification helps people (“Me-s”) understand how technology is treating them, and helps businesses (“B-s”) build technology that is safe and respectful for the people that use it.
The Me2B Alliance strives to do its part in shaping an effective, privacy-safe paradigm that works for both consumers (Me-s) and businesses (B-s). Every day we are figuring out pieces of this in our own marketing efforts. We want to share our learnings to help others succeed in the new world of respectful marketing.
I’m writing this on USA’s Independence Day 2021. I’ve been thinking a lot about freedom—especially in the digital world. Mainly because it doesn’t exist there (or here, since I’m posting this online).
For some time, the Me2B Alliance has been working on easy-to-understand educational material to better convey the particular harms visited upon us through the “Invisible Parallel Dataverse”, which is mainly embodied through a vast network of entities artfully calling themselves a “media ecosystem” but which is in fact the massive infrastructure and industry of Digital Advertising.
The Me2B Alliance is a 501(c)(3) nonprofit creating a safe and just digital world through standards development and independent technology testing. We are a new type of Standards Developing Organization (SDO) – involving everyday people in creating the standard for safe and respectful technology. We also perform independent testing and audits of connected technology, like websites and mobile apps.
Me2B Alliance’s Head of Validation Research, Noreen Whysel, recently presented “Shedding Light on Dark Patterns: A Case Study in Digital Harms,” at the 2021 Information Architecture Conference.
On May 6, 2021, two days after the Me2B Alliance published our report on data sharing in school utility apps, Google issued a “pre-announcement” describing major improvements to app labeling in the Android app store.
The announcement signals a serious intention to not only catch up to Apple’s privacy label, but surpass it, by introducing independent validation of the Android app privacy information.
Me2BA Executive Director Lisa LeVasseur was recently featured on the Masters of Privacy podcast, as part of a series of conversations with thought leaders working at the intersection of marketing, data, privacy, and technology.
The concept of better privacy practices is not new – we’ve been talking about it since the birth
of the internet. But what exactly does “better privacy” mean, and how do we get there?
Me2B Alliance (Me2BA) research recently found that 60% of the school apps we reviewed were sending student data to potentially high-risk third parties without knowledge or consent.
60% of School Apps are Sending Student Data to Potentially High-risk Third Parties Without Knowledge or Consent According to New Research from Me2B Alliance
Research uncovers disturbing findings around privacy concerns with the use of school applications
Chalk up a win for the good guys on data privacy. And California residents are the ultimate winners.