Today, we are excited to announce our latest research exposing the massively networked personal information sharing happening between and across identity resolution and customer data platforms that has been hiding in plain sites for over 10 years. These industries are...
The Me2B Alliance strives to do its part in shaping an effective, privacy-safe paradigm that works for both consumers (Me-s) and businesses (B-s). Every day we are figuring out pieces of this in our own marketing efforts. We want to share our learnings to help others succeed in the new world of respectful marketing.
Me2B Alliance’s Head of Validation Research, Noreen Whysel, recently presented “Shedding Light on Dark Patterns: A Case Study in Digital Harms,” at the 2021 Information Architecture Conference.
Me2B Alliance (Me2BA) research recently found that 60% of the school apps we reviewed were sending student data to potentially high-risk third parties without knowledge or consent.