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Me2B or Me2Who Knows: App Stores Fail to Provide Clear Legally Responsible Party

May 15, 2025

ISL began its life as the Me2B Alliance, striving to create standards to enable greater power symmetry in the digitally facilitated relationship between consumers (“Me-s”) and the companies whose technology they use (“B-s”). We called this the M2B relationship. For mobile apps, all too often it’s a case of “Me2 Who Knows?!” People have a right to know who’s legally responsible for the apps they use, and it is anything but clear in mobile app stores today. App stores are failing to make clear the legal entity who is responsible for apps. ISL has filed responsible disclosures with Apple starting in late 2024 but our repeated attempts have been dismissed. 

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The Elephant is Product Safety

The Elephant is Product Safety

Jun 1, 2023 |

There’s a popular parable about five blind men touching various parts of an elephant to identify what they are unable to see. One,...

Internet Safety Labs Research Reveals 96% of School Apps Send Student Data to Third Parties, Including Advertisers

Internet Safety Labs Research Reveals 96% of School Apps Send Student Data to Third Parties, Including Advertisers

Dec 13, 2022 |

SAN DIEGO, Nov. 23, 2021 (GLOBE NEWSWIRE) — Me2B Alliance, a non-profit standards and advocacy organization focused on safe and respectful technology, today announced that it has been awarded a $100,000 grant by the Internet Society Foundation. The foundation funds initiatives that strengthen the Internet in function and reach so that it can effectively serve all people.

Consumer Safety Scorecard for CCPA’s Formal Rulemaking

Consumer Safety Scorecard for CCPA’s Formal Rulemaking

Sep 21, 2022 |

Our first application of the ISL Consumer Safety Scorecard for Regulation is for the California Consumer Privacy Act regulations recently proposed by the CPPA. It was a bit unusual to apply the scorecard to rulemaking—and not to the entire regulation—but we hope you’ll find it helpful.

Introducing the ISL Consumer Safety Scorecard for Regulation

Introducing the ISL Consumer Safety Scorecard for Regulation

Sep 15, 2022 |

Unveiling a more efficient and practical way to evaluate proposed regulations. The ISL Consumer Safety Scorecard for Regulation compares the text of proposed regulations against our “must have” regulation safety principles to arrive at an overall ISL safety score for the regulation.