Last year, Internet Safety Labs (ISL) observed that CoolMathGames.com website (from CoolMath.com, LLC [referred to as “Cool Math”], owned by Sandbox Group) contained location-based behavioral advertisements. Using the Federal Trade Commission’s guidelines on a “child-directed” website, ISL believes CoolMathGames.com may fall under the protections afforded by the US Children’s Online Privacy Protection Rule (COPPA).
ISL Finds Location-Based Advertising on Kids’ Site CoolMathGames.com
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